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Celestial Prosperity

L&G Phoenix & Horse Prosperity Set

A modern ink-inspired red packet featuring phoenixes and horses for 2026. L&G’s full-colour logo palette flows through the tails and manes, blending brand identity into the artwork. Designed for a finance client, the premium finish and brand-forward colour integration reinforce trust and stability while keeping the festive gifting moment unmistakably L&G.

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Moodboard

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丙午年

Year of the Horse

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Showcase

Motion Graphic

Designed for social media and web use, this motion graphic supports campaign teasers, festive greetings, and brand announcements. This project extended beyond print with a motion adaptation created for digital campaigns. The artwork lives across Instagram Reels/Stories, EDM headers, website hero banners, and in-store screens. It’s optimised for short-form placements like TikTok and other social posts.

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The Team Behind The Project

Lead Designer: Averie 


Directed the visual narrative and brand integration. Produced the motion graphic adaptation to extend the artwork into digital formats.

Project Manager: Zhao Rong 

Managed client coordination, production alignment, and cross-border logistics across two countries.

© weio
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