Celestial Prosperity
L&G Phoenix & Horse Prosperity Set
A modern ink-inspired custom red packet design featuring phoenixes and horses for Chinese New Year 2026. L&G’s full-colour logo palette flows through the tails and manes, blending brand identity into the artwork. Designed for a finance client, the premium finish and brand-forward colour integration reinforce trust and stability while keeping the festive gifting moment unmistakably L&G.
Moodboard
丙午年
Year of the Horse
Showcases
Designed for social media and web use, this CNY motion graphic supports campaign teasers, festive greetings, and brand announcements. Adapted from the custom red packet design, the artwork extends beyond print into digital campaigns across Instagram Reels/Stories, EDM headers, website hero banners, and in-store screens. It is optimised for short-form video, TikTok, festive social posts, and branded CNY content.
Motion Graphic
The Team Behind The Project
Lead Designer:
Averie
Directed the visual narrative and brand integration. Produced the motion graphic adaptation to extend the artwork into digital formats.
Project Manager:
Zhao Rong
Managed client coordination, production alignment, and cross-border logistics across two countries.