Ascending Prosperity
An Interactive Visual Experience for
Lunar New Year
Ascending Prosperity reimagines the Lunar New Year red packet as an interactive experience for Columbia Threadneedle Investments.
A pull-activated mechanism transforms the packet into an ascending sculptural form, crowned with a suspended butterfly that spins gently when blown upon, symbolising growth and progress.
Produced at scale (40,000 units), it shows how thoughtful
design can renew the energy of festive gifting.
富运高升 | 互动视觉体验
Ascending Prosperity reimagines the Lunar New Year red packet as an interactive experience for Columbia Threadneedle Investments. A pull-activated mechanism transforms the packet into an ascending sculptural form, crowned with a suspended butterfly that spins gently when blown upon, symbolising
growth and progress.
Produced at scale (40,000 units), it shows how thoughtful design can renew the energy of festive gifting.
富运高升 | 互动视觉体验
Ascending Prosperity
An Interactive Visual Experience for
Lunar New Year
富运高升 | 互动视觉体验
Ascending Prosperity reimagines the Lunar New Year red packet as an interactive experience for Columbia Threadneedle Investments. A pull-activated mechanism transforms the packet into an ascending sculptural form, crowned with a suspended butterfly that spins gently when blown upon, symbolising
growth and progress.
Produced at scale (40,000 units), it shows how thoughtful design can renew the energy of festive gifting.
富运高升 | 互动视觉体验
构思
Creative Insight
This project uses movement and tactility to invite recipients to interact, a gently spinning butterfly creates a small moment of surprise, while layered florals evoke growth, renewal and abundance.
By turning a familiar object into a small ritual, it helps keep the emotional and cultural spirit of Lunar New Year alive.
mature
elegant
color
mood
镂 影 成 蝶
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butterfly incorporated with client's corporate brand color
technique
inspired by
chinese paper
lantern
color pallettes
Moodboard
Showcases
Meaningful Engagement
In recent years, red packets are often standardised and quickly exchanged, with limited anticipation or emotional connection, especially for children who may experience the ritual as routine.
The tactile unfolding transforms a passive exchange into a moment of discovery, making the act of giving more memorable for both children and adults.
Feedback from recipients highlighted genuine surprise and delight, especially among children who repeatedly played with the spinning element. By introducing movement and anticipation, the design turns a routine exchange into a shared festive moment between children and adults.
The Team Behind The Project
Lead Designer:
Ai Zhen
Directed the visual narrative and brand integration. Produced the motion graphic adaptation to extend the artwork into digital formats.
Project Manager:
Zhao Rong
Managed client coordination, production alignment, and cross-border logistics across two countries.