Redefined Origin

Our intent for this design is to pay a tribute to heritage told through modern restraint. Each piece draws from traditional Chinese symbols—peonies, koi, butterflies, birds—and reinterprets them with minimalist linework and structured halftone textures. Redefined Origin is ideal for brands that honour legacy while looking forward—those with a refined, intentional brand voice that values cultural meaning without excess. It’s especially suited for campaigns that bridge tradition with contemporary identity.